As I make strides to adapt to the changing face of PR and analyze new media strategies and placement opportunities for Wolf Trap's schedule of artists, I find myself continuously drawn to the ideas and musings of Seth Godwin, the brain behind the concept of "permission marketing" and author of Seth Godin's Blog, one of the blogosphere's most respected and highly trafficked pitstops. Permission marketing, which is the concept of seeking "buy-in" from potential customers before sending them pieces of advertising, is actually one of the fundamental concepts inherent in blogger outreach tactics, so if you operate a blog, or even participate in social networking on Facebook and MySpace, post photos on Flickr or Picassa, or tag relevant stories for others to view on Digg or Delicious, you should make Seth's blog one of your daily reads.
I feel compelled to share Seth's latest post with you...it's a quiz asking a series of short questions about your general aptitude and competence as an employee with an office job. Some of the questions are no-brainers, but I'm curious to know how many people have set up RSS feeds, keep up with influential blogs, or use certain google applications. Take the quiz and see how you measure up to what I'm not quite sure is the norm as of yet, but will probably reference an obsolete, low-producing employee in 2-3 years time. I've also posted Seth's questions below.
Can you capture something you see on your screen and paste it into Word or PowerPoint?
Do you have a blog?
Can you open a link you get in an email message?
Do you read more than five blogs a day?
Do you have a signature in your outbound email?
Do you have an RSS reader?
Can you generate a PDF document from a Word file you're working on?
Do you know how to build and share a simple spreadsheet using Google Docs?
Do have a shortcut for sending mail to the six co-workers you usually write to?
Are you able to find what you're looking for on Google most of the time?
Do you know how to download a file from the internet?
Do you back up your work?
Do you keep track of contacts using a digital tool?
Do you use anti-virus software?
Do you fall for internet hoaxes and forward stuff to friends and then regret it?
Have you ever bought something from a piece of spam?